One of Smokefree North West’s key priorities is to break the cycle of children and young people’s addiction and exposure to tobacco, and challenge the tobacco industry’s recruitment of new smokers.
As part of the Health Bill 2009, legislation to remove cigarettes and tobacco from display at the point of sale and ban cigarette vending machines has been given the green light in Parliament.
Children and Young PeopleSmokefree North West leads the region’s work on protecting children and young people from tobacco harm. There are clear links between exposure to secondhand smoke and damage to children’s health. Secondhand smoke in the home and the car is particularly dangerous.
People living in different socio-economic environments face very different risks of ill health and early death, especially in relation to smoking. Those from more deprived communities have poorer short and long term health than those in better off communities.
Illicit tobacco – whether it’s smuggled or fake - puts children at risk. In July 2009 an initiative was launched to rid the North West of illicit tobacco, with the aim of cutting smoking-related death rates and clearing the region’s streets of a significant source of crime.
Nearly 45% of all the cigarettes consumed are smoked by people with a psychiatric disorder. This is especially significant as smoking has a negative effect on many mental health conditions. New legislation is being used as an opportunity to help more people with mental health conditions to stop smoking for good.
Protecting unborn babies from tobacco is a key priority for Smokefree North West – the region’s rates of smoking among women due to give birth are higher than the national average.
Smoking featured in 75 per cent of the top box office youth rated films of the past 10 years. Research has shown that exposure to smoking in movies is the single most powerful pro-tobacco influence on young people, accounting for the recruitment of 52 per cent of all new 11 to 17-year old smokers. In June 2009 Liverpool City Council launched a consultation on smokefree movies.
Local smoking profiles for the North West are available from the North West Public Health Observatory website at www.nwph.info/sam. The smoking profile tool allows users to compare morbidity and mortality rates across the region by local authority and by primary care trust and to view trend data. The data is also available for download.
The Niche Tobacco Products Directory has been constructed with the support of council trading standards services across England and Wales. Local Government Regulation hopes it will provide a good source of reference material and help councils and others to effectively regulate this market in a practical way , avoiding duplication of effort. Access is easy: just log onto www.ntpd.lacors.gov.uk and browse the directory.