A cinema advertisement created for Smokefree North West’s youth advocacy campaign, Smoke & Mirrors, has been nominated for a coveted Roses Award.
The Roses are creative advertising awards designed to recognise, reward and promote innovation and creativity in the UK advertising industry outside London, with results announced and trophies awarded on Thursday 6 May 2010.
The film, Tobacco Related Deaths, stars former Hollyoaks actors Matt Littler and Darren Jefferies as detectives alongside Hollyoaks star, Carley Stenson (Steph) and former Atomic Kitten singer, Natasha Hamilton.
It is the product of a film competition that challenged the region’s young people to expose the negative practices of the tobacco industry. Along with two other films, Don’t Fall For It and The Machine, it was also released online through YouTube and elsewhere as part of a viral campaign.
Tags: Awards, Campaigns, Smoke & Mirrors, Young people
