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Mums across the North West are being encouraged to quit smoking in an ad campaign highlighting the dangers of smoking during pregnancy — babies born to mothers who smoke are around 40% more likely to be stillborn or to die within the first four weeks of life.

The ‘My Little Baby’ campaign was launched in March of this year and due to its success the ads will be shown again on Baby TV, in Children Centres and GP surgeries throughout the region. The ‘My Little Baby’ ad offers pregnant women a text service and helpline number that provides the support and guidance they need to quit.

Currently one in five women in the North West (more…)

My Little Baby: Mums to be across the North West are being encouraged to quit smoking in a new ad campaign launched this week

Mums to be across the North West are being encouraged to quit smoking in a new ad campaign launched this week.

The ‘My Little Baby’ campaign highlights the dangers of smoking in pregnancy and offers a new text service and helpline number. One in five women in the North West currently smoke while pregnant- a hazard which increases the risk of ectopic pregnancy, miscarriage, still birth and cot death. Every cigarette increases the risks during pregnancy and stopping smoking at any time can instantly make a difference.

Andrea Crossfield, Smokefree North West Director said: “We want to reach out to pregnant women and reassure them that help is available to quit and they are more likely to succeed with support. We urge them to get touch by texting 84025 with their name and postcode or call our helpline free on 0800 0288 316 or seek advice from your midwife who will be able to provide you advice and support.

“The advertisement will run on (more…)